Friday, April 30, 2010

Nat Geo WILD


On Monday, March 29, 2010, Nat Geo WILD hits the airwaves. This new network is the sister station to the popular National Geographic Channel. Nat Geo WILD will bring interesting and unusual programming to viewers who are interested in the animal kingdom. From under the sea to mountaintops, from the arctic to the desert, species of animals are explored in both high definition and standard definition.

National Geographic has been the leader in wildlife programming for over 30 years, and now Nat Geo WILD joins her sister station with all things wild.

Gentle creatures as well as ferocious animals are brought to the screen for viewers to see and to learn about. This is the best way to get up close and personal with all things wild.

Two humans who are part of the Nat Geo WILD team are Casey Anderson, a wildlife naturalist who just happens to have a 900-pound grizzly bear named Brutus for a best friend, and Mireya Mayor, sometimes referred to as the “Female Indiana Jones,” because she treks around the wild looking to find animal behavior that has never been caught on camera before.

All Things Wild

Nat Geo WILD is dedicated to bringing the animal world to the public to educate and entertain. Many species are in danger of extinction, and many have never been studied this closely before. Since it is dedicated to the animal world, Nat Geo WILD is able to focus solely on animals all around the planet.

Nat Geo WILD is a joint venture between Fox Cable Networks and National Geographic Ventures, who also paired to launch the National Geographic Channel in 2001.

At the Television Critics Association Press Tour recently, Nat Geo WILD General Manager Steve Schiffman said, “We expect Wild to be among the largest launches of any new network ever.”

He explained the difference between Nat Geo and Nat Geo WILD. “We are going to have wildlife programming that is 24-by-7, which is a celebration of animals. On the core channel, less than 5 percent of our primetime content has wildlife featured. So it's a very different genre. And we have so much content and so many stories that we want to tell that we felt like having another linear offering, another cable channel, really will allow us to tell those stories that are truly incremental beyond the diversity of topics we talk about in our core channel.”

From monkeys to sharks, bears to birds, the animals of plane earth are explored. This network will bring and enlighten viewers about the animal inhabitants of the planet in a new and exciting format.

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